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I have worked on various projects simultaneously when i joined smallcase. During my time here, I had a chance to work on the following projects:

• Sign up leads gen
• case by case (Product)
• smallcase transactions widget
• Data & Brand guide
• Email Design system(brand)
• Email Design System(Product)
• Landing page animation
• Internal Dashboard(UX)

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Sign up (Lead generation)

Problem statement

We have different seggregated brokers and no platform to distinguish there features. Also not all signups are easy and have to constant to-fro wtih the brokers.

Solution

The Lead generation here enables user to sign up for a new demat account starting the process to start trading with your favourite broker.

Various Brokers have different USPs. we help user choose the better brokers with proper segreggation(discount brokers and full service brokers). We also help the user know the status and the stages of their application. Our v1 is currently live here

SMT Widget

In-depth user interviews, use cases, affinity models and research was requied for the project. Previous representation was inadequate and we had to include screenshots with every product feature we had to do. This is an example of the previous representation here. smallcase transaction widget was designed as an entry point to help users transact in smallcases easily.

We figured our main usps that user would want to see in the widget though user research and interviews. the widget is currently live on many platforms. one of them being represented here the widget has performed in significant increase in the smallcase discovery and user inflow.

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casebycase(smallcase Publisher)

case by case is an educational initiative to bring investment lessons and insights from financial experts for free by smallcase. Pick a module & learn through experts. Take a quiz and avail benefits.

its is a initiative to make our smallcase publishers more accessible to the users.

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Data & Brand guide

smallcase is a new financial instrument that is built of underlying traditional instruments. We have represented stocks as simple geometric shapes (triangles, circles, squares etc.). Anyone can build a meaningful shape using a combination of these stocks,. For example a house (reflecting the realty sector), a car (reflecting the automobile sector). With this, we have successfully created a reliable and scalable instrument with unlimited possibilities.

The aim was to create a set of guidelines that allow high recall when the viewers see brand, video, data or illustrations published on behalf of smallcase. We want to remain focused oncommunicating accurately and simply. These guidelines help all content creators inside smallcase Technologies, third parties hired by us, and stakeholders seeking to feature smallcase Technologiesin a unified manner.

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Email And promotions

Created the Email design system (design + developemen) and created guidelines for different types of emails we send from smallcase. Some categories being Offers, Midweek, Postweek, Callback emails etc.

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Internal dashboard (UX)

The internal dashboard helps smallcase create internal leprechaun, create order probability, holdings check on users, give vpn access to emplyees and much more.

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