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I have worked in udaan for more than an year now. During my time there, I had a chance to work in the following projects:

• User journeys for the product
• Own Problem Areas in the product
• On field research and data
• maintaining Food & FMCG assets
• Helping team achieve the said goals
• UI & Prototypes

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Food, Fmcg & Fresh

Retailers and Small Business Owners:Face challenges in sourcing products, negotiating prices, and managing logistics. Often have limited access to a wider market and struggle with inventory management. Wholesalers and Manufacturers: Need efficient channels to reach a broader customer base, manage orders seamlessly, and maintain steady supply chains.

Streamlined Sourcing and Ordering: Udaan simplifies sourcing for retailers, offering a vast marketplace for easy comparison and straightforward purchasing.

Transparent Pricing and Deals: With clear pricing and regular deal updates, Udaan ensures buyers can make cost-effective purchases confidently.

Efficient Order Management: A user-friendly platform for wholesalers, featuring order tracking, inventory management, and customer communication.

Logistics and Delivery Support: Udaan handles delivery logistics, easing the transportation process for both buyers and sellers.

Financial Services Integration: Offers financial solutions like credit to aid small businesses in managing cash flow and transactions.

Multi-Language Support: A multi-lingual interface makes Udaan accessible to a diverse user base across India.

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What features can we provide?

1. Revamping Your List

2. Revamping brnad properties & guides

3. Introducing loyalty programs & offers

4. Introducing animated banner to make the entry points better

5. Cross selling opportunities

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Your List

Understanding our users we noticed a sticky behaviour where everytime they open their shop and order products for their shop, they go through all the app present in the market and create a list of products he wants to buy and compare prices to find the cheaper products. We wanted to make the same implementation for app where a user can visit the app everyday and we create a list of products that only he buys or has whitelisted, and provide a single platform to check the prices, add your shops skus and buy it all together. this helped us increase productivity by 20%, session conversion increased by 4%, 7.5% WAU, and a screen conversion of 21.5%

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Diamond Range

Offer program to introduce buyers to diamond products, provide an mlp to check offeres and educations and provide a way to track their offers and ongoing discounts.

Smaller projects

Widget component and states to improve the user engagement for spin & win feature. the new animated banner helped us get major user engagement everyday, even on days our buyers didnt interact with the app.

Introduct new banner and made new properties to solve how brands engage with the app, the properties now both act as a property to find best personalized brands to the user and also helps sellers sell brands.

Exploring cross selling opportunites between various app flavours and help bring new user cross buying behavious to light and help induce more cros selling between different app flavours. The effort was appreciated by the user and brought about 30% traction and 10% Conversion